Hema Verma

About Hema Verma

It\'s not the days in your life, but the life in your days that counts.\"

Experience

1. Technical Account Manager

   FirstHive | CDP+AI Data Platform

   Aug 2025 — Present

   Manage end-to-end technical implementation and onboarding for enterprise clients on the FirstHive Customer Data Platform (CDP).• Work closely with client stakeholders to understand business requirements and translate them into scalable technical solutions.• Design and implement API integrations to enable seamless data exchange between FirstHive and external systems such as CRM, marketing platforms, and data warehouses.• Handle data ingestion and data pipeline configuration from multiple sources including APIs, batch uploads, and third-party integrations.• Perform data unification and identity resolution to build a single customer view across multiple data sources.• Create advanced customer segmentation strategies based on behavioral, demographic, and transactional attributes.• Build and manage customer cohorts for targeted marketing and lifecycle campaigns.• Conduct cohort analysis and customer behavior analysis to derive actionable insights for marketing teams.• Support clients in designing and executing multi-channel marketing campaigns using the FirstHive platform.• Troubleshoot technical issues, optimize platform performance, and ensure smooth campaign execution.• Collaborate with product, engineering, and customer success teams to resolve complex technical challenges and improve platform adoption.• Provide ongoing technical consultation and account management to ensure client success and maximize platform utilization.

Education

• Assisi convent school Etah

  10

  2014 — 2015

• GL Bajaj Institute of Technology and Management

  Bachelor of Technology - BTech, Computer Science

  2017 — 2021

• Resonance Eduventures Limited

  PCM

  2015 — 2017