Hemalatha Rajendran
Product Marketer | Digital Marketer
- Role
- Associate Digital Marketer at Texve
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Hemalatha Rajendran
Hi there! I am Hemalatha Rajendran, a passionate and creative digital marketer.With over 3 years of experience, I have successfully executed campaigns across various digital channels such as SEM, SEO, SMM, SMO, Email, and WhatsApp, resulting in lead generation, increased brand awareness, and business growth.My skills include: Paid Ads: I specialize in strategizing, developing, and optimizing campaigns in Google, including PPC, Display Ads, App Installation Ads, Retargeting Ads, and YouTube Ads to generate leads with maximum conversion rates. Search Engine Optimization: I increase organic traffic and keywords through on/off-page activities and improve website performance by addressing technical issues through site audits and UX optimization. Social Media Marketing: I create effective paid campaigns on various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, to promote the brand and generate leads. Additionally, I produce engaging and high-quality organic content based on competitor research and current trends to enhance brand presence and engagement on social media. Email Marketing: I have experience with MailChimp and Mail Maestro, creating highly effective campaigns to promote products or services and building customer relationships. WhatsApp Marketing: I promote products or services directly to customers through personalized messaging to generate leads and drive engagement. DM Tools Handled: I have experience working with various digital marketing tools, including GTM, Google Analytics, Search Console, Firebase, Ahref, and Semrush.In addition, I have experience in Affiliate Marketing and PR Promotions.I am looking forward to connecting and expanding my network of like-minded professionals to discuss and explore new ideas and opportunities in the industry.Let\'s connect and stay in touch!
Experience
Associate Digital Marketer
Feb 2024 — Present · Chennai, IN
Education
Anna University Chennai
Master of Business Administration - MBA, Human Resources Management
2018 — 2020
P.B.College of Engineering
Bachelor of Technology, Information Technology
2013 — 2017
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