Helly Ding

About Helly Ding

I’m passionate about growth, both professionally and personally. Whether it’s growing a business or personal development, life is simply too short to stop learning!This very passion has propelled the moves in my career so far. In 2014, having worked for Bath & Body Works, one of the best specialty retailers in the world, for over 10 years, I was well equipped with expertise in brand development, commercialization and vertical retail merchandising, but craved a deeper understanding of brand marketing and growing a business with a different distribution model. I made a concerted move to a CPG firm, Abbott Nutrition and led their protein bar brand, ZonePerfect. It was a deep dive into end-to-end marketing, particularly digital marketing, and a valuable opportunity to learn wholesale, working with influential retailers like Target, Walmart, Amazon and Costco. This experience ultimately brought me back to Victoria\'s Secret, to lead and grow their Global Travel Retail business.Global Business & Brand BuildingI lead a global business with retail partners spanning across the Americas, Europe, Middle East and S.E. Asia. Bringing a uniquely American brand to the world across different cultures and business models have been the most interesting yet challenging venture to date.General ManagementAs the leader of a business unit, I have direct P&L responsibility driving bottom line results. I lead and coach a team of executives and manager-level associates, overseeing all aspects of the business including assortment, merchandising, marketing, planning & operations, as well as all commercial partnerships and account management.Speed to Market CommercializationOver 10 years of experience commercializing products from concept to market. I led strategic development of multiple product categories at Bath & Body Works and established a proven track record of successful product launches and innovations, including driving $100M+ growth on the Hand Soaps & Sanitizers category.Corporate Acumen and EntrepreneurshipThough I’ve spent 20+ years in a corporate environment, I’m an entrepreneur at heart and have had a few small business ventures. Thriving in this unique dichotomy shaped me into a well-rounded leader that understands how to navigate a complex organization while maintaining a strong entrepreneurial spirit and scrappy mindset to get things done.I\'m also mom of two girls, Peloton fitness fanatic, avid traveler, fragrance lover and fashion junkie.

Experience

1. Vice President, Global Travel Retail

   Victoria’s Secret & Co.

   Jun 2023 — Present · Columbus, OH, US

   Leading a robust, fast-growing retail channel with 120 stores and 300+ POS in top airports and duty-free shops around the world. Full P&L responsibility, overseeing all channel functions and 30+ global wholesale commercial accounts, inclusive of business development, store design & construction, planning & operations, brand & assortment strategy, store operations, merchandising and marketing.

Education

• University of Southern California

  Bacherlor of Science, Business Administration, Management Consulting

Skills

• Consumer Insights
• Competitive Marketing Strategies
• Trend Analysis
• Promotions
• Brand Strategy
• Marketing
• Online Marketing
• Fashion
• Cosmetics
• Beauty
• Entrepreneurship
• Product Promotion
• Project Management
• Retail Management
• Competitive Analysis
• Crm
• Fashion Retail
• Product Launches
• Branding & Identity
• Personal Care
• Business Development
• Advertising
• Small Business Marketing
• Digital Marketing
• Product Strategy
• Marketing Management
• Integrated Marketing
• Social Media
• Brand Architecture
• Strategic Planning
• Strategic Brand Positioning
• Visual Merchandising
• Product Management
• Market Research
• Customer Insight
• Business Strategy
• Cpg Industry
• Product Marketing
• Nutrition
• Merchandising