Sabrina Hernandez
Bringing structure to creativity | Digital Product Manager @ That Martech Girl | Building meaningful connections through design & storytelling | Marathon Runner
- Role
- Executive Assistant Digital Products Manager at That Martech Girl
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Sabrina Hernandez
I’m a multidisciplinary creative and digital operations professional who thrives at the…
Experience
Executive Assistant Digital Products Manager
Jul 2025 — Present
Reimagined digital presence with a creative, user-first approach, developing a scalable design system that drove cross-platform consistency and elevated overall brand image• Designed and executed a data-driven content strategy, leveraging KPI tracking (engagement rate, impressions) to accelerate audience growth, strengthen brand awareness, and increase ROI• Produced high-impact promotional campaigns and assets that improved the overall conversion rate and engagement • Built trusted, collaborative relationships with strategic customers and cross-functional teams, including design and engineering leads, to deliver aligned, outcome-driven solutions• Elevated brand voice and visual identity to support long-term go-to-market (GTM) strategies and strengthen market positioning• Translated audience and engagement analytics into actionable insights, continuously refining messaging and maximizing campaign impactAccomplishments• Drove a 90.2% increase in follower growth within 90 days by leveraging data-driven content optimization• Boosted content engagement by 68.6% through strategic storytelling and platform-specific design
Education
IDEO Design Company
Certification
School of Motion
After Effects Kickstart
Harvard Business School
Design Thinking and Innovation
Flatiron School
Product Design
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