Richard Oliver
Brand Strategy Lead
- Role
- Director - Brand Strategy Lead at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Richard Oliver
About:I have 20 years of experience in brand building. Primarily as a brand strategist and previously as a creative director, I help organizations solve real-life business challenges, thrive in the middle of complex change to transform, create clarity, connect with their audiences, and crystallize their value.Highlights:> Led the brand strategy for 7-11\'s new fresh food packaging proposition.> Led product launch consumer insight and strategy at Johnson & Johnson.> Led the complex brand transformation for HIMSS, the leading healthcare IT organization.> Led Gen Z research for Samsung Mobile.> Created a new restaurant concept for Whitbread, to ultimately double sales.> Developed the internal engagement program for Ahold Delhaize.> Led the rebrand of Mitchells and Butler\'s new vision for their 600 strong estate of value pubs.> Created the B2B brand platform for Visit Britain\'s national tourism network.> Costa Coffee has 3,882 stores in 32 countries. I helped lead the next generation of their brand experience.> Rebranded Monarch Airlines.> Created the product portfolio for Volkswagen aftercare solutions.> Rebranded O\'Neil\'s for the millennial audience.> Developed the campaign for Rezidor\'s Park Inn Hotels to produce their most successful click-through rate.
Experience
Director - Brand Strategy Lead
Sep 2024 — Present · Seattle, WA, US
Education
Kellogg Executive Education
Advanced Marketing Certificate
University for the Creative Arts
Masters (1st Class), Graphic Communication (Brand Theory)
2002 — 2003
London Business School
Brand Management Certificate
Skills
- Brand Communication
- Brand Development
- Corporate Identity
- Strategic Planning
- Direct Mail
- Packaging Design
- Art Direction
- Advertising
- Graphic Design
- Branding & Identity
- Web Design
- Layout
- Corporate Branding
- Strategy
- Logo Design
- Integrated Marketing
- Marketing
- Creative Strategy
- Typography
- Digital Marketing
- Marketing Communications
- Creative Direction
- Illustration
- Packaging
- Marketing Strategy
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