Rachel Romano
Social Media Pro, Creative Problem-Solver, and a Whole Lotta Fun.
- Role
- Social Media Director at Horizon Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rachel Romano
Social Media Pro, Creative Problem-Solver, and a Whole Lotta Fun. That\'s me, in a nut-shell. I\'m currently a Director of social media at Horizon Media in New York City, working predominantly 2-3x in our NYC office. Capital One is my main client, as I\'m responsible for the overall strategy and execution of the brand\'s sponsorships and consumer products, including Capital One Savor, Card, Quicksilver, and Venture X. But let\'s catch you up to speed, shall we?I came over from Real Chemistry, where I was a Social Media Manager working across a few different clients and was responsible for implementing content strategies and paid social initiatives. One campaign that I got to work on was with LeVar Burton to encourage patients to make (and keep) their doctor\'s appointments, as part of the You Have to Go Know campaign across Facebook and Twitter. Prior to my time at Real Chemistry, I spent majority of my career in food media. I was a Social Media Coordinator at Discovery Inc. working on Food.com (previously called Genius Kitchen) and Cooking Channel to develop fun and innovative social strategies for followers and fans. I was responsible for developing social strategies across key platforms, implementing innovative ways to engage with followers, and monitoring and reporting on top-performing social insights. I was able to grow Food.com’s organic social engagement by 4x year over year and had produced a number of original Instagram Story series that receive thousands of views each week.Before starting at Discovery, I was previously a Social Media and Community Manager for the Specialty Food Association in midtown. I was responsible for paid and organic social implementation across key platforms and was able to grow SFA\'s social presence by 150% year over year. I also developed the first-ever interactive social experience at the 2019 Winter Fancy Food Show in San Francisco which brought in a 112% increase in buyer-leads for the organization. See my experience below for more details and snippets of my work!
Experience
Social Media Director
Feb 2025 — Present · New York, NY, US
Education
Monmouth University
Bachelor of the Arts
2011 — 2015
River Dell Regional High School
High School Diploma
2007 — 2011
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