Kate Reid
Senior Brand Marketing Manager, the Sims @美国艺电公司
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WORK HISTORY
Senior Brand Marketing Manager, the Sims @美国艺电公司
Architects the global marketing strategy for the iconic life-simulator game The Sims while delivering award-winning, multi-channel campaigns for the product portfolio.• Leads globally distributed, cross-functional teams to design and execute large-scale programs & campaigns supporting The Sims massive live-service community. • Acts as connective tissue across product, creative, community, events, and communications teams operating fully remotely.• Established operating rhythms, planning cadences, and collaboration systems that aligned teams across time zones• Partners with senior leaders to translate strategy into executable roadmaps and success metrics • Manages complex, omni-channel campaigns, external partners, and multi-quarter program portfolios
EDUCATION
The University of British Columbia
BA, English, Creative Writing
UC Berkeley Extension
Professional Program in User Experience (UX) Design
ABOUT KATE REID
Brand and creative strategy leader with 10+ years shaping global brand strategy and integrated campaigns. I lead cross-functional teams to turn insight into work that drives growth, cultural relevance, and long-term brand value. I\'m passionate about bringing clarity to complexity, leading collaboratively, and helping brands show up in ways that matter to people and the business.
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