Akash Chaudhary
Head - Digital Marketing | Ex - JLL, Reliance, 99Acres
- Role
- Head - Digital Marketing at Sbp Group
- Location
- Chandigarh, CH, IN
- LinkedIn followers
- 500 followers
About Akash Chaudhary
15+ Years of Digital Marketing Leadership | AI Agent Builder | Google Certified | 100+…
Experience
Head - Digital Marketing
Jul 2018 — Present · Chandigarh, IN
Digital Marketing Head | SBP Group | 6+ YearsAs the Digital Marketing Head at SBP Group, I have successfully led the company’s digital transformation, overseeing all online initiatives to ensure strong brand presence and growth. Key responsibilities include: • Strategic Campaign Management: Led the execution and optimization of PPC, CPC, Remarketing, and Social Media campaigns, driving high engagement and conversions. • Team Leadership: Managed and trained a digital marketing team, integrating the latest technologies and best practices into our workflows. • Comprehensive Digital Strategy: Developed an integrated digital marketing strategy across all channels including website, social media, blogs, and email campaigns, ensuring consistent brand messaging. • Performance Monitoring: Tracked digital performance using Google Analytics, SEO, and key performance indicators (KPIs), focusing on maximizing ROI. • Budget & Vendor Management: Controlled the digital marketing budget and worked closely with external vendors to ensure efficient and quality deliverables. • Customer Engagement: Designed targeted campaigns to increase customer interaction, including SMS, social media, and email marketing campaigns. • Competitor Analysis: Conducted market research to benchmark against competitors, continually improving digital marketing efforts. • Marketing Automation: Set up marketing automation through WhatsApp Business and email, enabling 2-way communication to improve customer engagement and brand recall. • Website Design: Designed and managed all brand-related and product websites on WordPress, ensuring they meet industry standards and provide an optimal user experience.With a data-driven approach, I’ve helped SBP Group enhance its digital footprint and deliver measurable results that align with our business objectives.
Education
KMSSS
10 Class
2003 — 2005
GLOBAL INSTITUTE OF INFORMATION TECHNOLOGY, GREATER NOIDA
BBA, Business Administration
2007 — 2010
Sikkim Manipal University - Distance Education
MBA, IT(Information & Technology)
2010 — 2012
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