Carla de Klerk Lynn
Lifecycle Marketing and Communications Lead @ServiceTitan
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WORK HISTORY
Lifecycle Marketing and Communications Lead @ServiceTitan
I\'m creating a world where lifecycle marketing can excel.Most companies treat customer communication as a series of campaigns. I treat it as architecture. At ServiceTitan, I\'m building the systems, governance, and cross-functional framework that transform customer outreach from fragmented noise into a coordinated engine — one designed to drive utilization, protect retention, and make every touchpoint feel intentional.
EDUCATION
University of Cape Town
Bachelor of Arts BA Honours, Media Theory and Practice
University of Cape Town
Bachelor of Arts (B.A.), Print Journalism Production, Media Studies, English Literature
ABOUT CARLA DE KLERK LYNN
What makes me tick, both personally and professionally, is that I’m fascinated by people, who they are, and why they do what they do. In the world of customer, lifecycle, and product marketing, it\'s a perfect fit. I get to connect with folks in all sorts of stages—whether it\'s their buying spree, product exploration, or business adventure. And let me tell you, each one has their own way of wanting to be talked to.It’s a wildly creative, but it’s also a wildly scientific field—and when it’s done right, you make such a meaningful difference.So, where do I picture myself in ten years? Right on the same track I\'m on now—working with people, digging into their \"why,\" and still making that meaningful difference for a great organization.
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