Shayra Quezada
DTC Leader & Lifecycle Strategist
- Role
- Crm & Retention Senior Manager at Orgain
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Shayra Quezada
Results-driven digital leader with niche specialties in Email, SMS, Lifecycle, DTC Retention & Growth strategies. I help consumer brands turn customer data into measurable DTC growth.CLIENT EXPERIENCEKroger Digital | Bowers & Wilkins | Marantz | Citi Cards | Neocell | ADT Business & more
Experience
Crm & Retention Senior Manager
Feb 2023 — Present · Miami-Fort Lauderdale, FL, US
Own the success of lifecycle marketing (Email, SMS, push) as revenue-driving channels and retention programs: subscription and loyalty. Increased sitewide returning customer rate 6 percentage points, purchase frequency up over 50%, and LTV up 170% through targeted lifecycle and subscription strategies. Improved email and SMS campaign conversion rate, revenue per recipient, and AOV by double-digits.
Education
Florida International University
Bachelor of Science (B.S.), Mass Communication
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