Samantha Ngo
Head of Marketing @ Strety | demand, content, growth + gumption | building marketing 0-1 in B2B SaaS
- Role
- Head of Marketing at Strety
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Samantha Ngo
0-1 B2B SaaS marketing builder, expert writer, amateur designer, data fiend, strategic bumblebee, customer whisperer, and product megafan.Currently scaling demand gen, content, brand, growth (and everything marketing) at Strety.Let\'s get optimized
Experience
Head of Marketing
May 2024 — Present
Building marketing function from 0-1, developing demand gen and content strategy that\'s driven exceptional growth in ARR for our bootstrapped B2B SaaS platform. Managing full marketing stack as solo marketer. Leading full-funnel demand generation strategy while marketing a newer/niche product category and scaling multi-channel growth engine.Strategic Marketing Leadership: Developing and executing integrated marketing strategy across brand positioning, demand generation, content, and product marketing functionsCategory & Product Marketing: Building awareness for the market category for \"business operating systems\" through strategic messaging, competitive positioning, and educational content.Demand Generation Excellence: Building scalable demand engine across organic search, paid channels, content, and emerging platforms (AI search) with strong lead quality and conversion performanceContent Strategy & Execution: Launched comprehensive content program including blog, email marketing, social media, and thought leadership that established brand authority and drives qualified pipelineCross-Functional Collaboration: Partnering closely with sales, product, and customer success teams to align marketing initiatives with business objectives and optimize customer journeyMarketing Innovation: Pioneering AI search optimization strategy, achieving consistent lead generation from ChatGPT, Claude, and Google AI Overview
Education
University of California, Santa Cruz
Bachelor of Arts - BA
2008 — 2011
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