Hellai S.
Marketing Director @ Edo
- Role
- Marketing Director at Edo
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Hellai S.
Results-driven marketing leader with experience spanning industries, translating complex products into clear, credible market narratives that drive adoption and growth in global markets. Product-savvy, customer-focused, and values-driven, with a track record of building trusted brands, aligned teams, and meaningful impact.
Experience
Marketing Director
May 2024 — Present · Seattle, WA, US
Lead marketing strategy and go-to-market execution for Edo’s software platform powering grid-interactive buildings and demand flexibility programs. Own positioning, product marketing, and market narrative across utilities, strategic partners, and building customers, translating complex grid and building intelligence solutions into clear, credible value propositions. Partner cross-functionally to accelerate platform adoption, strengthen pipeline conversion, and reinforce Edo’s leadership at the intersection of buildings and the electric grid.
Education
Universidad de Sevilla
Study Abroad Semester Program
Scripps College
Bachelor's degree
Skills
- Multi-Channel Marketing
- E-Commerce
- Email Marketing
- Retail
- Direct Marketing
- Media Planning
- Digital Marketing
- Marketing
- Online Marketing
- Web Analytics
- Management
- Marketing Strategy
- Brand Marketing
- Advertising
- Online Advertising
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