Helith Sofer

About Helith Sofer

VP, Strategic Marketing | Growth Acceleration | GTM Strategy | M&A ExecutionI build scalable growth engines that align strategy, marketing, sales, and product execution to drive measurable outcomes. With 15+ years of experience in Fortune 500 and mid-market B2B environments, including Danaher and ITW, I’ve led high-impact transformations across industrial manufacturing, medical devices, and SaaS sectors.Whether navigating M&A integration, revitalizing go-to-market models, or unlocking commercial efficiencies, I combine strategic clarity with operational precision to consistently deliver market-beating growth. I lead cross-functional teams through complexity—with a firm focus on customer value, data-driven decision-making, and execution at scale.Notable Achievements:• • GO-TO-MARKET STRATEGY DEVELOPMENT: Led pricing and promotion segmentation across 300 distributors, building a scalable GTM playbook that delivered 28% CAGR over four years—quadrupling market average growth. • SOLUTION SELLING & CUSTOMER ACQUISITION: Designed a solution selling framework that boosted close rates by 120% and reduced sales cycles by 40%. • DIGITAL TRANSFORMATION & SAAS ADOPTION: Tripled ROI for an acquired tech firm by introducing a SaaS model and marketing automation—projected to generate $187M over five years. • ACCOUNT-BASED MARKETING & BRAND POSITIONING: Executed award-winning ABM campaigns resulting in 23% YoY growth, outpacing the industry’s 9%. • COMMERCIAL EXECUTION & OPERATIONAL EFFICIENCY: Rebuilt a commercial execution model for a $1.5B business, reducing underperforming accounts by 34% and optimizing budget allocations to save $560K in under 16 months. • CROSS-FUNCTIONAL LEADERSHIP: Realigned sales operations to support strategic initiatives—cutting response times by 60% and improving team performance by 150%.I bring a balance of strategic vision and executional precision—driven by metrics, powered by collaboration, and grounded in business outcomes. My proficiency in AI-driven marketing strategies enables me to harness data analytics and automation tools to optimize campaign performance and drive scalable growth. If you\'re seeking a strategic marketing executive who can deliver transformation, scale revenue, and lead with clarity—let’s connect. h•••••@gmail.com | 81••••••62

Experience

1. Vice President Strategic Marketing, Sales Operations & Product Management

   4.0 Global Strategies

   Jan 2017 — Present · Dallas-Fort Worth, TX, US

   4.0 Global Strategies is a consultancy dedicated to accelerating B2B growth through innovative, strategic marketing—from planning to execution. We partner closely with client leadership teams to solve complex revenue growth and strategic deployment challenges across the industrial manufacturing, medical devices, and SaaS sectors.Representative Engagements:• EXECUTIVE COACHING & ORGANIZATIONAL ALIGNMENT: Coached a senior executive in a newly created role at a $1.3B manufacturing company. Developed a 100-Day Plan and a decision-making framework that led to a promotion to the Executive Leadership Team (ELT).• COMMERCIAL STRATEGY & SALES OPTIMIZATION: Created a scalable, metrics-driven commercial execution playbook for a $1.5B manufacturing company. Integrated performance KPIs and dashboards across the customer lifecycle, reducing underperforming accounts from 29 to 19 in the first year.• GO-TO-MARKET & MARKET EXPANSION STRATEGY: Conducted a competitive assessment with the senior leadership team at an $800M global medical devices company. Identified 13 untapped international markets (\"Blue Ocean\" countries) with 10% incremental revenue potential over three years.

Education

• New York University - Polytechnic School of Engineering

  Master of Science - MS, Business Administration and Management, General

• Think AI

  AI Mastery

• University of Haifa

  Bachelor of Arts - BA, Economics and Business Administration

Skills

• Strategy
• Product Launch
• Strategic Partnerships
• Product Development
• Market Analysis
• Product Management
• Business Strategy
• New Business Development
• Strategic Planning
• Business Planning
• Go-to-Market Strategy
• Medical Devices
• B2b
• Growth Strategies
• P&L Management
• Strategic Initiatives
• Fortune 500
• Revenue Forecasting
• Cross-Functional Team Leadership
• Strategy Execution
• High Growth Companies
• Global Business Development
• Sales Management
• International Business
• Strategy Development
• Sales Process
• Voice of the Customer
• Sales Operations
• Strategic Thinking
• Key Account Management
• Management Consulting
• Public Speaking
• Channel Partners
• Problem Solving
• Corporate Branding
• Corporate Development
• Mentoring
• Training & Development
• Capital Equipment
• Brand Equity