Helga M.

About Helga M.

Senior marketing and communications leader with a career spanning telecommunications, IT services, global advertising, manufacturing, nonprofit, and higher education. Built early executive credentials by founding and leading marketing communications functions in fast-moving, technically complex industries, overseeing brand strategy, product marketing, events, and institutional communications.Known for launching brands, implementing first-of-their-kind systems, and building marketing platforms that translate innovation into market demand, stakeholder trust, and sustained growth. Brings deep experience aligning marketing with organizational priorities across commercial and mission-driven environments, with a track record of strengthening digital engagement, enrollment visibility, and brand reputation.Trusted partner to senior leadership, recognized for sound judgment, operational excellence, and collaborative leadership. Also serves as an adjunct professor of strategic marketing, reinforcing a deep commitment to developing future leaders and advancing student-centered, impact-driven organizations.

Experience

1. Director of Digital Marketing and Content

   Roger Williams University School Of Law

   Jun 2023 — Present · Bristol, RI, US

   https://law.rwu.edu/directory/helga-melgarI have the privilege of working at Rhode Island\'s law school. As a member of RWU Law\'s Strategy, External Affairs, and Enrollment Team, I lead, create, develop, and implement a comprehensive digital and content strategy to promote and strengthen the visibility, stature, and reputation of RWU Law in a challenging landscape.

Education

• Johnson & Wales University

  Master of Business Administration (M.B.A.),

  2015 — 2017

• Edgewood University

  Doctor's Degree, Business Administration - Leadership Excellence

• St. Scholastica's College, Manila

  Bachelor's Degree, LiaCom (Liberal Arts and Commerce), Double Major: Marketing Management and Masscommunication

Skills

• Tigerpaw
• Event Management
• Online Community Management
• Community Outreach
• Copy Editing
• Marketing
• Salesforce.com
• Copywriting
• Delphi
• Customer Engagement
• Social Media Marketing
• Customer Satisfaction
• New Business Development
• Brand Management
• Marketing Strategy
• Strategy
• Leadership
• Cultural Intelligence
• Fidelio
• Public Speaking
• Sales
• Business Development
• Advertising
• Speech Writing
• Marketing Communications Planning
• Superior Client Service
• Account Management
• Client Services
• Onq
• Marketing Copy
• Autotask
• Composing Press Releases
• Marketing Communications
• Jira
• Strategic Thinking
• Crm
• Event Planning
• Management
• Customer Service
• Service Launches