Helen Zhang

About Helen Zhang

I am a public relations generalist, marketing + communications specialist and media junkie with 10+ years of relevant industry experience. Passionate about brand building through distinctive storytelling, the bulk of my career has been spent developing and executing fully integrated marketing and PR campaigns for top-tier hospitality, lifestyle, consumer, technology and event-driven clients in the US and South East Asia. Currently, I am taking on my biggest challenge yet — using storytelling to make going to the dentist sexy — as the head of communications at Tend. I am inquisitive by nature, a nimble and strategic thinker, and possess a natural rapport with media, clients, partners and colleagues alike. Well-versed in media relations, brand messaging, corporate communications, and event planning + execution, my specialties also include hospitality consulting, branding and concept development, content strategy, and trend forecasting. I have been cited as a media relations and hospitality industry expert in publications such as Bloomberg Businessweek, Food & Wine, The Wall Street Journal, New York Magazine, among others.

Experience

1. Director of Communications

   Tend

   Mar 2021 — Present · New York, NY, US

   Tend is transforming dentistry into an empowering, human, and joyful experience. I oversee Tend\'s earned and owned channels, including public relations, influencer marketing, organic social, internal communications, corporate positioning and executive communications.

Education

• New York University

  Bachelor of Arts, Journalism, Social & Cultural Analysis