Helen Gu
Applied Quantitative & Qualitative Researcher
- Role
- Learning Analytics at TikTok
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Helen Gu
I am an industrial-organizational psychologist and in my research, I use quantitative and qualitative methods to investigate issues pertaining to workplace diversity among underrepresented minorities. Current methodological foci include multilevel modeling, dyadic data analysis, text analysis, and longitudinal modeling.
Experience
Learning Analytics
Mar 2024 — Present · Los Angeles, CA, US
Developed predictive modeling frameworks to forecast revenue and sales goal attainment, leveraging scikit-learn regression models and longitudinal data to uncover seller behavior patterns and drive strategic decision-making. Lead A/B testing experiments to assess the effectiveness of learning products, applying causal inference techniques and statistical modeling to quantify impact. Implement natural language processing (NLP) methods to analyze learner sentiment. Build and scale analytical infrastructure across regional teams by developing automated data extraction pipelines, self-service dashboards, and ad-hoc analyses, enabling data-driven operational efficiency.
Education
University of California, Riverside
Bachelor’s Degree
Baruch College
Master of Science - MS
University of Houston
Doctor of Philosophy - PhD
Skills
- Customer Service
- Microsoft Excel
- Adobe Photoshop
- Strategic Planning
- Data Analysis
- Data Entry
- Organization Skills
- Research Design
- Public Speaking
- Organizational Development
- Problem Solving
- Team Leadership
- Team Building
- Spss
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