Helen Schrand

About Helen Schrand

I am a PRODUCT MANAGEMENT AND MARKETING PROFESSIONAL with extensive experience in…

Experience

1. Product Marketing Manager

   Omron Automation

   May 2015 — Present

   8.2 billion manufacturer of Omron brand industrial automation products. As a Product Marketing Manager, I am responsible for managing the sensing product lines with yearly sales of $51 million. I am charged with market planning and implementation; development of line extension and product launch collateral and training materials; establishment of pricing and forecasting levels; and sales and customer support for the Americas. As part of my day-to-day product management duties, I provide market intelligence and direction to headquarters in Japan for sensing product lines, including specification feedback on new product development. Interaction with my peers in global markets is crucial to providing a cohesive marketing plan. I regularly interface with the product marketing teams in Europe, Brazil, Mexico and Japan.

Education

• Texas A&M University

  Certificate in Distribution Management

• Purdue University

  BSET, Electrical Engineering Technology

• Holy Cross College

  Certificate in Education for Ministry

Skills

• Sales Support
• Business Development
• Sales Operations
• Cross-Functional Team Leadership
• Pricing
• Automation
• Key Account Management
• Account Management
• Leadership
• Promotions
• Project Planning
• Business Strategy
• Program Management
• Competitive Analysis
• Product Management
• P&L Management
• Six Sigma
• Forecasting
• Market Research
• Product Launch
• Product Marketing
• Sales
• Marketing Strategy
• Manufacturing
• Management
• Market Analysis
• Training
• Marketing Management
• Selling
• International Sales
• Trade Shows
• Sales Management
• Marketing Communications
• Product Development
• Product Launches
• Strategy
• Marketing