Helen Schmid

About Helen Schmid

Helen is the founder of My Strategy Mentor, a growth & marketing strategy consulting firm that helps missional organizations plan their next phase of growth. Helen\'s Strategic Growth Program brings extreme clarity, unity, and focus to accelerate teams towards sustainable and meaningful impact. Learn more: MyStrategyMentor.com.Prior to founding My Strategy Mentor in 2021, Helen was the Director of Marketing Strategy at Walmart Corporate. For over a decade, Helen launched new brands and led marketing teams at Walmart, Amazon, L’Oreal, and several tech and e-commerce start-ups ranging from seed-round to post-acquisition life stages. Helen has spoken at multiple conferences and was published in the Harvard Business Review. She is a graduate of New York University’s Stern School of Business. In 2026, Helen became a Certified Personal and Executive Coach through the Capp Institute, completing 69 hours of education, 50 hours of practicum client coaching, and 10 hours of mentor coaching. In her personal time, Helen loves being outdoors, traveling with her family, and sharing the message of generosity as a board member of Women Doing Well. Helen and her husband Ben reside in the Philadelphia suburbs with their two young children.

Experience

1. Governance Board Member

   Women Doing Well

   Aug 2021 — Present

   Women Doing Well (WDW) is a national Christian non-profit that activates women towards purposeful generosity. They do this through a community learning Pathway filled with research-based content to equip women with their unique purpose, passion and plan for living generously. Learn more: https://womendoingwell.org/

Education

• NYU Stern School of Business

  Bachelor of Science, Marketing, Management, Creative Writing

Skills

• Competitive Analysis
• Demand Forecasting
• Market Research
• Digital Media
• Web Analytics
• Integrated Marketing
• Data Analysis
• Leadership
• Product Development
• Digital Marketing
• Strategy
• E-Commerce
• Brand Management
• Marketing Strategy
• Retail Marketing
• Blogging
• Entrepreneurship
• Social Media
• Advertising
• Product Management
• Customer Insight
• Marketing