Helen Stokes Pugh

Lecturer in Marketing (Teaching Focussed) @Aston University

Coventry, GB
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WORK HISTORY

Sep 2021 — Present

Lecturer in Marketing (Teaching Focussed) @Aston University

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Birmingham, GB

Deputy Programme Director for BSc Marketing (From September 2024)

EDUCATION

2021 — 2021

Aston University

PGCHE, Higher Education/Higher Education Administration

2008 — 2010

Home Learning College

Introductory Certificate in Marketing, Marketing

2024

Aston University

Doctor of Philosophy, Digital Marketing: Social Commerce and brand perceptions in

2017 — 2019

Falmouth University

Master of Arts - MA, Advertising Strategy & Planning

2004 — 2007

Swansea University / Prifysgol Abertawe

BA History and Politics

SKILLS

IndesignAnalysisB2b MarketingMarketing CommunicationsConsumer InsightMarketing AnalyticsMarketing ManagementMarket AnalysisAdvertisingWindowsEvents ManagementMarketingOnline MarketingBrand ManagementMarketing StrategyContent MarketingBusiness-to-Business (B2b)Competitive AnalysisCrmStrategyVisual MerchandisingCampaignsMarketing ResearchNetworkingWorks Well in a TeamPhotoshopB2bDirect MarketingMicrosoft ExcelFmcgData AnalysisSocial MediaTime ManagementNew Business DevelopmentProduct MarketingPromotionsCreative BriefsSocial Media MarketingCustomer ServiceOnline Advertising

ABOUT HELEN STOKES PUGH

I am a CIM qualified marketer with a highly creative mindset, but not only that – having spent a year in a sales role prior to moving into marketing I have a strong commercial focus. I am passionate about all things creative and I love the fact that my chosen career gives me an opportunity to indulge that passion on a regular basis. Alongside my knowledge of both the creative and analytical sides of the marketing mix, I have experience managing a team and a marketing budget.My marketing strength lies in my ability to create successful and profitable campaigns which utilise the full marketing mix. What’s more, in all my roles I have had to juggle a myriad of projects, all with conflicting deadlines so my organisational skills are top notch!As well as being determined to succeed myself I enjoy watching others succeed as well and happily share my knowledge with other members of the marketing team when required. I have people management experience from my roles at Avon and ByBox and have completed a people management course with the Coventry Chamber of Commerce.Outside of work I love running and sewing (very different I grant you- but equally frustrating at times). No one was more surprised about my love of running than myself as I was not sporty at school. However, since taking it up at University I have completed a number of races including the Great North Run ten times. It really is the best race in the world and a lot of fun… honest!My expertise includes- Managing External agencies- Campaign Management- Creative Briefs- Copywriting- Analytics- Email Marketing- Content MarketingSoftware skills- MS Office- including Excel, PowerPoint and Access- Proficient in Adobe CS6 particularly Photoshop and InDesign

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Helen Stokes Pugh — Lecturer in Marketing (Teaching Focussed) at Aston University in Coventry, GB | Unifers