Helen Walters

WORK HISTORY

EDUCATION

SKILLS

ABOUT HELEN WALTERS

Hey! I’m a customer-focused, strategic and hands-on generalist senior marketer with a proven track record of building B2B brands, engaging audiences and growing businesses through creating relevant and memorable customer experiences online and offline.12+ years’ experience devising and delivering marketing strategies and large marketing projects both inhouse and agency-side to the private and public sectors across multiple industries, from startups to FTSE100s.Recognised for being a people person who motivates, aligns and develops internal and external teams to achieve their potential on a personal and organisational level through a consultative, transparent approach and leading by example.I’m passionate about brand as the vehicle that builds the trust and authenticity needed to drive customer and employee engagement, so you’ll always hear me say that long-term brand building (externally AND internally) is key to sustainable growth.As a true generalist, I\'ve experience in: Brand marketing and lead generation strategies (including ABM) Project & campaign management Brand custodianship Content marketing Digital marketing Social media marketing Copywriting Event management Team leadership🤝 Stakeholder managementSupplier management & briefing creative partners🪢 Aligning marketing and sales functions Using data/insight from customer, market and competitor research/analytics as part of decision making and continuous improvement Budget & ROI setting, managing and reporting