Helen Pham

About Helen Pham

My work is defined by a relentless pursuit to bridge the gap between market needs and…

Experience

1. Senior Marketing Manager (Remote)

   TargetBay

   Feb 2022 — Present

   Transformed TargetBay into a robust customer data platform by integrating tools such as Zapier, Smile.io, and ReCharge, enabling improved client profiling and more effective campaign execution- Developed and executed personalized, multi-channel marketing campaigns for 20+ client accounts, resulting in a 30% engagement increase, 25% growth in user lifetime value, and 20% customer retention increase- Analyzed campaign performance, extracted key insights, and devised data-driven strategies to optimize marketing efforts along the customer journey, increasing lead generation and market penetration- Optimized email templates, implemented strategic user segmentation, and leveraged cross-platform integrations, leading to a 15% email open rate increase and improved customer acquisition through enhanced marketing strategies- Collaborated cross-functionally with various departments to develop test plans, monitor performance, and streamline automated customer acquisition channels, ensuring seamless communication and addressing roadblocks.