Helen Lofts

Founder & CEO @Davy J Ltd

Devon, GB

Conceptualised and built an award winning luxury athleisure brand delivering over £1m in sales, global press coverage, high profile stockists including John Lewis & Heckfield Place and achieving numerous accolades for innovation and sustainability.Leading industry innovation, we introduced the groundbreaking new concept of \'sustainable swimwear\' to the global swimwear industry back in 2017. One of the first brands globally to use a new circular & sustainable material to create swimwear, I have lead & managed every aspect of brand creation and growth from design, product development, sourcing, supply chains, communications and partnerships, marketing and B2B & B2C sales.Accolades:• Winner of the Aviva Women of the Future Award for entrepreneurship for Davy J in 2017• Winner of Catalyst Grant for Circular Economy from the Royal Society of Arts• Innovation and development of a new industry ‘bonded’ swimwear product line brought to market in 2021, bridging the gap between a swimsuit and wetsuit, targeted at the growing cold water swimming market.• Awarded the Positive Luxury Butterfly Mark• Winner of the Sustainable Design Awards• Invitation and Exhibition as part of the British Fashion Council’s exclusive London Fashion Week Show - Autumn 2018 - ‘Positive Fashion’ collection.• End to end conceptualisation of the ‘Zero Trace Swimsuit’ – the result of years of innovation & development, Davy J\'s Zero Trace Swimsuit will, under the right conditions, decompose into harmless organic matter and biogas in just 5 years at end of life.