Helen Lentze

About Helen Lentze

As a visionary marketing leader with a demonstrated 20+ years track record of growing brands and driving social transformation, my key to success is that I merge my dual strengths. I combine my deeply quantitative approach to Marketing – deriving strategy from data analysis and taking calculated risks into product innovation – with my origins of authentic storytelling and scrappy grassroots campaigning. I believe in a strong understanding of the consumer mindset, and recognize that in today’s marketplace, it is critical to pay acute attention to shifts in consumer preferences. As a result, I know when to lean into strategic marketing activations and multi-media campaigns and when to be nimble and trust my ability to initiate rapid changes in portfolio mix and consumer messaging that will carry my brands successfully through times of disruptive market changes. Earlier in my career, I seized the opportunity to lead marketing communications and advocacy for the rapidly emerging Fair-Trade and Organic sectors, which coincided with the rise of social media and digital advertising as viable marketing tools. Anchored in the reality of lean budgets, I tapped into my instinct of authentic storytelling to propel my brands forward and to cultivate a loyal tribe of consumers. Ultimately, the magic of marketing happens within a high-performing team of people. I have built powerful teams from the ground up and lead them with an equal dose of focus, collaboration, creativity, process and the occasional tough love. Having straddled and thrived amongst multiple cultures and languages my whole life, I bring a diverse perspective and instinctively look beyond the obvious, question group think, and stress-test underlying assumptions to find creative solutions for any challenge. Strengths:+ Level-headed leadership under pressure + Creativity and spot-on marketing instinct + Demonstrated success using data and consumer insights to drive growth+ Building systems and processes for the marketing functionAreas of Expertise:+ Marketing strategy+ Portfolio management+ Innovation – new product development + Team leadership+ Branding and positioning+ Data analysis and consumer insights+ Omni-channel media campaigns+ Digital and social media+ PR and crisis communications+ P&L accountability+ Board reporting

Experience

1. Chief Marketing Officer (Fractional)

   Pachamama Coffee

   Apr 2023 — Present · Sacramento, CA, US

   As the fractional Chief Marketing Officer at Pachamama Coffee, I lead the marketing strategy and execution to increase brand awareness, drive consumer engagement, and accelerate growth of all specialty, organic coffee offerings. I oversee all marketing functions, including brand development, digital marketing, DTC, consumer insights and communications to ensure Pachamama\'s pioneering Farmer Owned business model is effectively communicated thereby creating its own category. Key Responsibilities:>> Strategic Leadership: Develop and implement comprehensive marketing strategies to boost brand awareness, market share, customer loyalty, and thought leadership.>> Digital and Traditional Marketing: Oversee all digital marketing initiatives, including social media, email campaigns, search, shopping and SEO, while integrating traditional marketing efforts to create a cohesive brand message.>> Insights and Analytics: Utilize data-driven insights to identify market trends, consumer behavior, and competitive landscape, informing strategic decisions and optimizing marketing campaigns.

Education

• University of Hamburg

  Premed, Medicine

  1995 — 1997

• University of Hamburg

  Diploma, Economics

  1997 — 2001

• Pontificia Universidad Javeriana

  Advanced Spanish

  1998 — 1998

Skills

• Spanish
• Social Media Marketing
• French
• Strategy
• Non-Profits
• Sustainable Business
• Press Releases
• Public Speaking
• Strategic Communications
• Fair Trade
• Nonprofit Organizations
• Event Planning
• Social Media
• Nonprofits
• Management
• Copywriting
• Marketing
• Public Relations
• Fundraising
• Strategic Planning
• Marketing Strategy
• Project Management