Helen Lopez

Senior Manager, Strategy and Innovation @FanDuel

The overview: As a Senior Manager at FanDuel I work to help solve FanDuel\'s toughest problems and take advantage of our most significant market opportunities by helping to research, develop & deliver innovative capabilities to our marketing and commercial teams. The details- Help define the optimal path to achieving FanDuel\'s long-term goals, considering the variety of customer touch points, diverse customer base, and unique product portfolio- Assist in designing a process that maps various business challenges into strategic themes and quickly asses the size of opportunity balanced with expected level of effort- Investigate new market opportunities aligned with the business strategy- Assess market and operational risks and dependencies for these opportunities, diagnosing business challenges and developing executional strategies to mitigate and overcome them- Iterate and improve current ways of working and gain adoption of new practices both internally and externally- Collaborate closely with key partners in Finance, Commercial, Marketing, Research, Analytics, and Product to develop business cases and refine strategic initiatives to exploit identified opportunities- Participate in research and analysis to inform decision making and ensure conclusions are grounded while building a knowledge base to leverage on future initiatives- Develop presentation or post-mortem collateral for projects, maintaining a resource of results and sharing with stakeholders.