Helen Gilmore

Founder and CEO @Slixir Ltd

Leeds, GB

SLIXIR™ Hand & Polish Cream was conceived following Helen’s 14 years’ experience in marketing and innovation in the professional nail care products sector. Helen was the UK and ROI Head of Marketing for Revlon owned brand CND and devised the marketing strategy for CND Shellac, the original long wear polish in the UK and ROI. Knowing that the consumer hand and nail care sector had seen little innovation since the launch of Shellac and other long wear gel polishes, Helen was inspired to create SLIXIR™. Helen knew from past experience that women love power products with multiple functions and that they rarely see their natural nails. For many it is the coating (traditional polish, gel polish or acrylic) which protects what is underneath. So SLIXIR™ which provides anti-chip, anti-aging and anti-inflammatory benefits was born. SLIXIR™ has been rigorously tested and the results are clear. 86% of women tested found SLIXIR™ to be effective and would recommend it to a friend. SLIXIR™ is patent pending.

University of Warwick

M.A. European Cultural Policy, Marketing and Administration, Cultural Marketing

Leeds Metropolitan University

Chartered Postgraduate Diploma in Marketing, Marketing

University of Warwick

B.A. Hons English and French Studies, European Literature