Helen Frank

About Helen Frank

I am an innovative, compassionate, and DEI-obsessed storyteller with 20 years of…

Experience

1. Director of Marketing, Patron Insights & Engagement

   92nd Street Y

   Jan 2022 — Present · New York, NY, US

   Lead strategic initiatives and provide support to align all marketing, advertising, and promotional campaigns with the overarching brand strategy- Develop and implement marketing integrated campaigns to drive revenue and build new audiences. 2023 results: earned 8M+ impressions and $3M+ in revenue via paid digital marketing- Execute, analyze, and optimize multiple simultaneous campaigns across various platforms and channels, including paid and organic social media, display advertising, targeted email marketing, website management, third-party paid media, and video advertising- Spearhead audience development efforts by implementing DEI best practices, ensuring diverse, accessible, and inclusive messaging, and establishing trust with new audiences. Also responsible for managing DEI/Marketing consultancies- Utilize SalesForce, Tessitura, Google Analytics, SEMrush, and other tools to track and analyze marketing impact and performance.

Education

• New York University

  Bachelor's Degree, Anthropology

  2002 — 2006

• Institute for Nonprofit Practice

  Certificate of Completion, Organizational Leadership

Skills

• Event Management
• Access
• Event Planning
• Nonprofits
• Email Marketing
• Fundraising
• Marketing Strategy
• Integrated Marketing
• Projects
• Microsoft Office
• Social Media Marketing
• Microsoft Excel
• Leadership
• Grant Writing
• Microsoft Word
• Public Speaking
• Budgets
• Management
• Editing
• Online Marketing
• Research
• Strategic Partnerships
• Press Releases
• Promotions
• Social Networking
• Writing
• Non-Profits
• Outlook
• Marketing Communications
• Facebook
• Cms
• Newsletters
• Project Management
• Social Media
• Copywriting
• Crm
• Public Relations
• Media Relations
• Marketing