Hélène Cuny

France Marketing Communication Manager, Professional Market @Petzl

Crolles, FR

Managed local budget and marketing plan to ensure impactful brand activation aligned with global strategy. • Led and developed a multidisciplinary team (trade marketing, community manager, assistant, interns). • Oversaw recruitment, training, and mentoring, fostering skills growth and team engagement. • Ensured seamless local execution of global campaigns, adapting to market needs and cultural context. • Developed local brand content and storytelling to strengthen visibility and engagement. • Identified and drove business development opportunities, contributing to growth and market share. • Managed advertising campaigns (print, web, PR) and coordinated events & trade shows activations. • Built and maintained strategic partnerships with key stakeholders and local players. • Boosted trade marketing initiatives: POS, brand visibility in-store & online, merchandising, and promotional tools. • Enhanced social media presence, increasing community engagement and brand reach. • Supported education and training programs for local brand ambassadors and sales teams. • Conducted audits to optimize processes and marketing efficiency. • Actively contributed to CSR working groups, reinforcing the company’s sustainability agenda.

OMNES Education

Bachelor products, sales and marketing

OMNES Education

Master's degree, Master Marketing and sales manager, Sport, Tourism and mountain compagnies