Helene Greiter

Director Performance Marketing @Hearts & Science

Munich, DE

Creative catalyst for new approaches and content - based on meaningful success analyses• Conceptualization, development, analysis, and management of multi-channel advertising campaigns for our clients.• Management and coordination of advertising budgets across various channels (e.g, SEA, Paid Social, Native and Affiliate Marketing), along with significant advancement of diverse clients\' performance marketing.• Analysis and optimization of campaigns, including the derivation of recommendations for action and identification of areas for improvement.• Ensuring consistent goal achievement based on ROI, ROAS, CTR, and CPL/CPA targets.• Close collaboration with national and international marketing teams as well as internal stakeholders.• Regular reporting of campaigns and KPIs, with the derivation of measures to enhance results.

Universidad Católica de Córdoba

Master of Business Administration (M.B.A.), Business, Management, Marketing und verbundene unterstützende Dienste

The University of Applied Sciences Kufstein, Austria

Master of Business Administration (M.B.A.), Business, Management, Marketing und verbundene unterstützende Dienste

Lehr- und Forschungsinstitut für systemische Studien, München

Systemischer Coach & Berater