Hélène Dewelle
Chief Marketing and Innovation Officer @Editis
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WORK HISTORY
Chief Marketing and Innovation Officer @Editis
Région de Paris, FR
In charge of digital, data, CRM and innovation for Education brands (Nathan, Bordas, Le Robert…) within Editis (CMI group, previously Vivendi group).> Board member of the Education and training Business Unit.> Managing a +50-people team in Digital, E-commerce, Project Management, Data & CRM, Customer Care and UX research.> Developing a customer-centric culture, improving customer care and global user experience> Leading IT transformation projects (CRM, ERP) with the IT teams> Building a strong data environment to increase customer knowledge> Supporting the digital business transformation including reshaping of content from textbooks to digital learning platforms and promoting content on digital channels (social media, video content, webinars…)> Leading the development of digital educational platforms for teachers and students (LMS)> Managing evolutions of websites and digital ecosystems> Providing and implementing shared Marketing and Digital tools across all BUs and brands to sustain marketing actions (DMP/CDP, SEO, analytics, A/B testing, email marketing, databases and CRM, influence marketing.) on BtoB (education) and BtoC (books) markets
EDUCATION
ESSEC Business School
Marketing
SKILLS
ABOUT HÉLÈNE DEWELLE
20-year experience in digital, data, marketing, CRM and project management on BtoC and BtoB markets in several businesses (retail, event management, publishing and education).Defining and implementing digital strategy, data and marketing, supporting the digital business transformation.Leading innovation projects on Data, IA, UX research and ESR.Project management with IT teams (Data and BI, CRM, Marketing automation, website optimization, LMS development, ERP…)Managing large teams with various skills.Strong analytical skills with an ROI focus.Deep knowledge in retailing cultural and entertainment products (both physical and digital)-+ de 20 ans d’expérience en digital, data, marketing, CRM et en gestion de projets sur différents marchés BtoC et BtoB et dans plusieurs secteurs (retail, événementiel, édition, éducation).Définition et mise en œuvre de la stratégie digitale, data et marketing, accompagnement de la transformation digitale du business. Conduite de projets d’innovation : data, IA, recherche utilisateur et RSE.Gestion de nombreux projets avec des équipes IT (projets Data et BI, CRM, Marketing automation, refontes et optimisation de sites web, développement des plateformes d’apprentissage digitales, ERP…)Solide expérience en management d’équipes pluridisciplinaires. Grande capacité d’analyse avec une approche ROiste.Connaissance approfondie de la distribution des produits culturels et de divertissement (physiques et numériques).
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