Hélène Samson
Principal Designer @The Guardian
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WORK HISTORY
Principal Designer @The Guardian
EDUCATION
SAWI Academy
UX/UI Design
École Nationale Supérieure Des Arts Décoratifs
Master of Graphic Design – Visual Communication
SKILLS
ABOUT HÉLÈNE SAMSON
I’m a principal product designer with 15+ years of experience in the design industry. Within the Guardian’s product design team, I provide creative leadership and guide design direction while continuing to contribute deeply as a hands-on practitioner. I help elevate design quality, shape product strategy, and support the ongoing evolution of our design practice.Embedded within the Guardian’s supporter revenue stream, I lead the end-to-end design process from strategy to delivery, designing experiences that span the full customer journey. My focus is on solving complex user problems with clarity and empathy, understanding supporter motivations and business needs, and crafting meaningful, ethical, and high-quality user experiences.My approach is highly collaborative. I work closely with product managers, researchers, engineers, marketing, and the wider design team to discover, define, plan, and deliver thoughtful releases and iterations that bring value to our readers and supporters.
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