Helena Ward

WORK HISTORY

EDUCATION

SKILLS

ABOUT HELENA WARD

Creative leader with 15+ years of experience building impactful brand narratives, integrated campaigns, and full-funnel strategies across global markets. Currently heading the creative offering at Twigeo, leading a cross-functional team of 22+ creatives and strategists across three markets, with a core focus on the U.S. Twigeo has its roots in growth marketing, with a strong track record in media and analytics for digital products and services (app and subscription) brands. Today, we\'re expanding that foundation into a full-funnel creative offering, combining brand, tactical, and awareness campaigns to create both long-term value and short-term results. Prior to Twigeo, I worked at Forsman & Bodenfors as a Creative Strategist, shaping campaigns and strategic platforms for global and national brands. I also played a key role in developing and launching F&B Daily, the agency’s content and media unit, helping brands show up consistently across every touchpoint, from large-scale brand campaigns to always-on content. My career began at Lowe Brindfors, where I focused on building brands in the digital space during a time when digital strategy was becoming an essential part of the marketing mix. Work has contributed to 65+ award-winning campaigns across Cannes Lions, One Show, D & AD, Webby, and beyond — always with the belief that bold ideas, cultural insight, and strategic rigor are key to driving results.