Helen Anne Travis

About Helen Anne Travis

Do you wish you could clone yourself? You know how important high-quality messaging is to your lead-gen and nurturing efforts. But you have many other strategic initiatives to focus on. Building the sales funnel (and the brand messaging and the web copy and the thought leadership content and the emails and the lead magnets) seems like such a time suck. You feel almost paralyzed when you think of all the sales collateral and content your company needs from you.You need a clone. Or two. Don’t worry. I’ve got your back! I help busy marketing teams develop content, copy and branding thatAttracts better leadsShortens your sales cycle Makes your life easier(Yay!)Now you can untrap yourself from your messaging to-do list. And get more time to focus on other strategic initiatives. HOW I CAN HELP YOULet’s turn your website into a lead-generating machine. You’ll get expert help with the six critical elements of demand-gen:1. Customer research: Gain valuable insights that lead to more compelling copy 2. Brand messaging: Clarify your positioning, brand story and voice3. Thought leadership: Unlock the valuable insights your team has to share 4. Content marketing: Impress your ideal customers (and Google)5. Conversion copywriting: Get people on the phone — or on your demo6. Lead magnets: Solve problems and stay top of mind I can help with the entire machine or specific components, depending on your goals. WHY MEWork with a pro who’s been in your shoes and has designed her business to fit the needs of busy marketing teams. The goal is to deliver messaging that needs minimal revisions. So you get deliverables that make you — and your stakeholders — proud. No more stress.No more bottlenecks.No more micromanaging.Just great content, copy and branding.TESTIMONIALS“Editing the work of other copywriters usually takes forever. Working with Helen Anne was a breath of fresh air. I started reading her copy and thought,\'Oh, sh*t. This is really good!\' I even pinged a colleague on Slack and said,\'You have to look at this. It\'s great!\'\"\"Helen Anne made my life so much easier!\"“Working with Helen Anne was delightful. The results were always 5 to 10x faster than trying to power through the writing process ourselves. Her deliverables were also always better than what we could have managed on our own.” “Two words to describe Helen Anne’s deliverables: Nailed. It.”Are you ready to stop stressing and start getting things done? Check out helenannetravis.com and send me a DM if you want to chat more.

Experience

1. Fractional Saas Copywriter

   Cyberfox

   Sep 2024 — Present

   Worked cross-functionally with product marketing and demand gen teams to develop high-impact blogs, nurture content, and sales collateral*Strengthened SEO visibility and inbound traffic through technical content aligned with the MSP buyer journey*Simplified complex cybersecurity topics into engaging narratives to drive top-of-funnel interest and partner trust*Supported strategic content campaigns tied to new product releases and compliance themes

Education

• University of Florida

  BS, Advertising

Skills

• Press Releases
• Digital Media
• Copywriting
• Journalism
• Social Networking
• Social Media
• Digital Marketing
• Newspaper
• Vendor Relations
• Marketing Strategy
• Online Advertising
• Online Marketing
• SEO
• Storytelling
• Newsletters
• Copy Editing
• Marketing
• Internal Communications
• Email Marketing
• Media Relations
• Corporate Communications
• Blogging
• Editing
• Video
• Publications
• Social Media Marketing
• Writing
• Search Engine Optimization (SEO)
• Advertising
• Magazines
• Newspapers
• Marketing Communications
• Facebook
• Editorial