Helena Li
Strategic Brand and Marketing Consultant
- Role
- Mba Faculty at Concordia University-Wisconsin
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Helena Li
A DYNAMIC AND STRATEGIC BRAND MARKETER WITH: Success in branding, strategic marketing and product innovation for CPG, B2C and B2B Fortune 500 firms within food, education, special event, healthcare and financial servicesSpecialties: Branding, new product development, strategic marketing, competitive analysis, segmentation analysis, consumer insight development, repositioning, pricing, promotions, marketing communication management, online and interactive marketing, website usability and design, social media trends and tracking, direct marketing, event planning, media and PR management, collateral development, merchandising, channel management, category management, standard operating procedure development, product and equipment/safety training, volunteer recruiting
Experience
Mba Faculty
Concordia University-Wisconsin
Jan 2013 — Present
Education
University of Minnesota
BS, Food Science, International Studies, Marketing
1994 — 1999
UMN Carlson School of Management
MBA, Marketing, Strategic Management
2001 — 2003
Universitat d'Alacant
International Studies, Spanish, Area Studies
1997 — 1997
Skills
- Training
- Program Management
- Fmcg
- Marketing
- Brand Management
- Marketing Strategy
- Competitive Analysis
- Product Development
- Public Relations
- Analysis
- Business Strategy
- Strategy
- Management
- Brand Development
- Segmentation
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