Helena Ivanova
MBA Student at UNC Charlotte | Marketing Manager at AtoZinIT | Airbnb & VRBO Host 5+ Years | Co-Owner of Lake Wylie Vacation Boat Rentals
- Role
- Marketing Manager at Atozinit
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Helena Ivanova
Part-Time MBA Student at UNCC: Currently pursuing my MBA at the University of North…
Experience
Marketing Manager
Dec 2022 — Present
Strategic Planning- Develop and execute comprehensive marketing strategies aligned with AtoZinIT\'s business objectives- Identify key market trends and opportunities for growth.Campaign Development- Lead the conceptualization, planning, and execution of marketing campaigns across various channels- Collaborate with the creative team to ensure cohesive and compelling messaging.Brand Management- Uphold and enhance the AtoZinIT brand image through consistent messaging and visual identity- Monitor and manage brand perception in the market.Lead Generation- Implement lead generation strategies to acquire qualified leads for AtoZinIT\'s products and services- Collaborate with the sales team to ensure seamless lead handoff and conversion.Analytics and Reporting- Utilize marketing analytics tools to measure and report on the performance of marketing campaigns- Make data-driven recommendations for continuous improvement.Stakeholder Communication- Effectively communicate marketing strategies, results, and key initiatives to internal stakeholders- Collaborate with cross-functional teams for integrated marketing efforts.
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