Helena Tse
Chief Marketing Officer, Consumer Marketing @TIAA
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WORK HISTORY
Chief Marketing Officer, Consumer Marketing @TIAA
NY, US
EDUCATION
The Wharton School
MBA, Marketing/Marketing Management, General
Columbia University in the City of New York
Bachelor of Arts (BA), Economics, GPA 3.7, Dean's List
ABOUT HELENA TSE
Passionate for developing insight based strategies and driving growth initiatives across consumer brands. Successful at building teams across Marketing, Digital - Ecom, Strategy and Finance. A proven track record for leveraging data and insights to identify white space opportunities, grow new audiences, extend categories and channels, build business cases, manage and grow P&L, and implement roadmaps and project plans to drive revenue and profitability. Transformative and collaborative leader with a strong ability to build teams, foster new relationships and strategic partnerships.
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