Helena Taylor
Head of Media Operations & Innovation @Space & Time
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WORK HISTORY
Head of Media Operations & Innovation @Space & Time
Manchester, GB
Oversee the end-to-end performance of media teams, ensuring efficient delivery, strategic innovation, and consistent excellence across all digital channels. Responsible for optimising ways of working, integrating AI and automation, and building scalable processes that enhance both team productivity and client outcomes.Key responsibilities include-Leading media teams to deliver high-quality, data-driven performance across platforms-Designing and implementing new processes, tools, and workflows to improve efficiency and output-Embedding AI, automation, and platform innovations into media planning and optimisation-Managing resources, team structure, and development to build future-ready talent-Monitoring KPIs such as delivery quality, profitability, and engagement to drive continuous improvement-Translating emerging media trends and technologies into actionable strategies and best practices-Focused on creating a high-performing, innovative media function that balances operational excellence with forward-thinking growth.
EDUCATION
Degree Apprenticeship
Level 5 Apprenticeship
The Manchester Metropolitan University
Bachelor's degree
Masters Apprenticeship
Level 7 Senior Leader Apprenticeship, Business Administration and Management, General
SKILLS
ABOUT HELENA TAYLOR
With over 10 years of experience in the advertising industry, I am a passionate and driven social media (paid & organic) expert who leads a department of 14 people at Space & Time, a UK-based media agency. My mission is to deliver innovative and effective social media campaigns for clients across various sectors, such as pharmaceuticals, B2B, and property. I value collaboration, creativity, and continuous learning, and I strive to empower my team and foster a culture of excellence and diversity. As a paid social council chair at BIMA, I also contribute to the advancement and recognition of the paid social media profession in the UK.As a social team lead, I oversee the strategy, execution, and optimization of paid and organic social media campaigns for multiple accounts, ensuring that they meet the clients\' objectives, budgets, and KPIs. I also manage the relationships with key platforms, such as LinkedIn, Facebook, Instagram, and TikTok, and leverage their insights and best practices to enhance the performance and reach of the campaigns. Additionally, I am responsible for the training, development, and mentoring of my team members, as well as the recruitment and retention of talent. To keep up with the latest trends and developments in the paid or organic social media landscape, I have obtained the LinkedIn Marketing Solutions Fundamentals and LinkedIn Marketing Strategy certifications, and I regularly attend webinars, events, and workshops.
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