Helena Schad
Project Lead Proudr @Uhlala Group
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WORK HISTORY
Project Lead Proudr @Uhlala Group
Berlin, DE
Lead the transformation of Proudr from a digital magazine into one of Germany’s leading LGBTIQ+ business communities- Scaled the network from to nearly members within 2.5 years through strategic community growth initiatives- Designed and executed 250+ afterwork events across 8 cities, including branded and co-hosted formats with partners like AXA, and OMR- Developed new event formats and networking concepts to strengthen queer visibility and connection in professional environments- Relaunched the Proudr website with a focus on UX, automation, and integrated e-commerce functionality- Established data-driven marketing and tracking processes to support sustainable growth and audience insights- Built and managed long-term corporate partnerships to support inclusive workplace initiatives and joint programming- Oversaw content and communications across all channels – including editorial strategy, social media, newsletters, and event materials- Regular speaker and moderator at conferences, panels, and events focused on diversity and inclusion- Recipient of the Impact of Diversity Award 2023 in recognition of contributions to LGBTIQ+ community
EDUCATION
Philipps-Universität Marburg
Bachelor of Arts - BA
Philipps-Universität Marburg
Master of Arts - MA
ABOUT HELENA SCHAD
I create spaces where queer voices are not just heard, but centered. And I build communication that aims for impact, not applause. As Project Lead at Proudr, I work at the intersection of queer visibility, DEI strategy, and communication with backbone. Because I believe: To communicate is to take responsibility. And I know: Visibility isn’t a nice-to-have – it’s a matter of survival. I develop formats, events and narratives that don’t just talk inclusion, but practice it. Together with companies who understand diversity not as a trend, but as a commitment. What story are we telling – and who gets to tell it?
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