Helena Osorio-Zavala

Paid Social Supervisor @L2T

Evanston, IL, US

Lead a team driving full-funnel paid social strategies for automotive industry clients. Responsible for translating client goals into actionable, outcome-focused campaigns that generate leads, drive engagement, and support revenue growth. • Manage a team of 3 paid social specialists, providing strategic guidance, mentoring, and QA oversight for campaign builds, pacing, and performance.• Execute innovative paid social strategies that integrate catalog ads, lead gen and dynamic creatives to align with client objectives and KPIs for over 300 clients and over $2M quarterly budget.• Serve as a strategic thought partner for client services and sales teams, proactively identifying opportunities for upsell, optimization, and business growth.• Oversee campaign execution for regulated industries, including Financial Products and Services, ensuring compliance with Meta’s Special Ad Category requirements

Boston University

Bachelor of Science - BS