Helena M. Kaylin
Head of Merchandising & Innovation MINDD Inc
- Role
- Head of Merchandising at Mindd
- Location
- New Albany, OH, US
- LinkedIn followers
- 500 followers
About Helena M. Kaylin
Helena Kaylin is a retail executive and product innovation leader with over 20 years of experience operating at the intersection of performance, fit, and modern women’s apparel. She is the Chief Merchandising & Design Officer of MINDD Bra & Bodywear, a patented intimates brand focused on redefining fit, comfort, and support for D+ women.Prior to MINDD, Helena held senior leadership roles at global brands including Lululemon, Uniqlo, Under Armour, Carbon38, and Victoria’s Secret. She has led multi-billion-dollar businesses, scaled high-growth brands, and built category-defining product strategies across apparel, intimates, and performance. Her work is rooted in consumer-led innovation, with a focus on fit engineering, fabric innovation, and translating brand purpose into commercially successful product ecosystems across retail, digital, and wholesale channels.Helena is known for building and leading high-performing teams with clarity, creativity, and accountability. She brings a unique ability to blend creative vision with operational discipline, aligning cross-functional organizations to deliver both brand and business impact. She believes in the power of product to shape confidence and performance—and in creating brands that support how women move, live, and experience the world.
Experience
Head of Merchandising
Jan 2019 — Present · New Albany, OH, US
Retail Executive with 20 years of experience driving process improvement, revenue growth, brand expansion, and leading teams. Proven ability to build growth through consumer led innovation, disciplined product strategy, and developing & coaching high-performing teams. Delivers measurable impact by aligning cross-functional teams with clarity, creative discipline, and an entrepreneurial mindset across retail, DTC, wholesale, wholesale partnerships, and global markets.
Education
Harvard Business School Executive Education
Business & Innovation , Innovation
2008 — 2008
University of Calgary
Bachelor of Arts - BA, International Development
1993 — 1998
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