Helena Geist
Senior Manager, Content Program Management @Novo Nordisk
Signup · Get unlimited contacts
WORK HISTORY
Senior Manager, Content Program Management @Novo Nordisk
Plainsboro, NJ, US
Governance lead for Novo Nordisk’s Digital Content Transformation initiative, focused on Content Supply Chain policies & procedures. Responsible for Content Management System governance, training and adherence to content development protocols. Foster optimizations across all digital strategies, platforms and deliverables. •Establish, optimize, and drive adherence to governance of digital content management systems & platforms, with end result of establishing a future-ready, compliant, and sustainable digital ecosystem.•Spearheaded development of NNI’s Content Supply Chain across supporting technologies & teams to drive towards goal of reducing YoY OpEx by 24%.•Responsible for business requirements gathering, design system enhancements & technical production process for AEM authoring components across web, IVA & email channels.•Partner with marketing, IT, UX, vendors, and additional stakeholders on brand strategies and priorities to drive business impact and support seamless execution of personalized omnichannel marketing programs.•Serve as consultant to digital marketing teams and agency partners on best practices in digital content production, web accessibility, and Martech stack capabilities.
EDUCATION
The College of New Jersey
Bachelors, Communications
ABOUT HELENA GEIST
Senior Manager, Content Program Management at Novo Nordisk
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.