Helena Apetroaei
Social Media Manager @Grail Talent
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WORK HISTORY
Social Media Manager @Grail Talent
At Grail Talent, I manage a network of content creators, overseeing their content strategies, brand partnerships, and day-to-day communications. My responsibilities include:Creator Sourcing: Identifying and evaluating potential creators by analyzing engagement, niche relevance, and performance metrics.Onboarding & Relationship Management: Onboarding new creators and maintaining ongoing communication to support their content and brand initiatives.Content & Campaign Oversight: Coordinating creator content, managing brand deals, and monitoring email communications.Tools & Platforms: Utilizing Canva, LinkedIn, TikTok, Instagram, Mixmax, and Wiza to streamline content creation, outreach, and analytics tracking.Focused on optimizing creator performance and fostering strong brand partnerships through structured content management and professional relationship building.
EDUCATION
HAN University of Applied Sciences
Bachelor's degree, International Business
ABOUT HELENA APETROAEI
International early-career professional with a background in business and law, combining creative execution with structured, strategic thinking across diverse, fast-paced environments.I am motivated by roles that sit at the intersection of communication, organisation, and problem-solving, and where ideas are translated into concrete, well-executed projects. Through experiences across content, brand, events, and operational settings, I have developed a strong ability to adapt quickly, take initiative, and manage responsibility in dynamic, cross-functional contexts.Most recently, during a six-month internship in Paris at amo, I held end-to-end responsibility across multiple creator marketing strategies, managing international campaigns from sourcing and negotiation through to execution and performance. Working directly with creators and agents across several markets, I contributed to scalable, budget-conscious strategies that drove strong organic traction and audience growth.Alongside campaign coordination, I actively engaged in content creation and experimentation to better understand performance, trends, and audience behaviour. Across all roles, I am known for my organisation, reliability, and ability to operate calmly in fast-paced environments.I am now seeking internships or alternance opportunities that will allow me to continue building broad, hands-on experience across content, brand, and business projects, ahead of pursuing a Master’s degree. I am particularly drawn to environments that value ownership, pace, and learning through responsibility.
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