Helen Yu
Seeking new opportunities. Data Analyst with 8 years’ experience in media advertising & supply chain analytics. Skilled in SQL & BigQuery, collaborating cross-functionally to deliver insights that drive business growth.
- Role
- Data Analyst at Optimum Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Helen Yu
Analytics professional with strong technical skills looking for new opportunities in the…
Experience
Data Analyst
Nov 2021 — Present · New York, NY, US
Develop custom analytics solutions to analyze advertising campaign performance and TV audience metrics utilizing multi-screen data across 100 million U.S. households (SQL, Redshift, BigQuery, Python)• Partner with Account Executives to align on business goals, define key metrics, develop scalable solutions, and provide actionable insights to drive the success of current and future campaigns (SQL, Python)• Support advertising campaign planning and inventory allocation by developing custom audience segments and delivering data-driven recommendations to optimize ad placement and performance (SQL)• Work on recurring data projects, ensuring the continuous delivery of accurate and timely insights by regularly updating and maintaining data pipelines, handling data transformations, and troubleshooting issues as they arose (SQL, Python)• Collaborate with data engineering team to integrate new data sources into existing data pipelines, and convert structured but non-analysis-ready datasets into granular, actionable formats, ensuring high data quality and schema consistency for effective use by analytics and data science teams (SQL)• Mentor team members and provide technical guidance by streamlining analytics workflows and conducting thorough code reviews to ensure data quality and accuracy
Skills
- Management
- English
- Analysis
- Leadership
- Logistics
- Customer Service
- Data Analysis
- Project Management
- Microsoft Excel
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