Helen Schmitt

Sr Director of Marketing @Zondervan Publishers

Grand Rapids, MI, US

Launch an average of 40 unique products annually. • Collaborate with sales team and create compelling, consumer-focused campaigns. • Develop and execute integrated, multi-channel marketing campaigns with budget oversight.• Copywriting for web, packaging, and advertising pieces• Marketing voice on title and cover design evaluation and selectionSet strategy and manage all marketing functions for the #1 bestselling children’s Bible on the market (Adventure Bible).Define strategy, implement brand promotions, contribute to product development, and manage research efforts for the #1 storybook Bible brand on the market (The Beginner’s Bible).Set strategy and lead tactical efforts for multiple consumer and trade events annually including events for retailers, children’s pastors, homeschoolers, and general consumers. Places a high value on collaboration, teamwork, and leading by example and influence.

Calvin University

Bachlor of Arts, Marketing