Helen Merrell Spalding
Content Manager @Salt
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WORK HISTORY
Content Manager @Salt
London, GB
My main focus is to create great content for Salt. Reporting to the Global Head of Communications, I act as Salt\'s editor and content writer: sourcing, networking, and finding great stories to create authentic, engaging content to support their recruitment business. Key areas of focus include features of women in STEM roles and building helpful resources to empower women changing careers, mental health in the workplace, and equality, diversity and inclusion. The aim is to create a powerful…
EDUCATION
Code First: Girls
Level 1 Coding Course , Front-End Coding
Durham University
Bachelor’s Degree, English Literature
Cheltenham Ladies College
High School, International Baccalaureate (IB)
Squared Online
Digital Marketing
ABOUT HELEN MERRELL SPALDING
Digital storytelling • Audience-focused content strategy • Data-based decision making • Committed marketing & communications professional specializing in strategic content production that engages audiences and exceeds objectives. Currently managing content for a leading international recruitment consultancy, I\'ve also worked across startup, not for profit and volunteering environments, so I\'m experienced with a wide range of different audiences and budgets. Good content marketing should be a value exchange: engaging prospects with authentic supportive content that meets their needs at every stage of their buying journey. An audience-focused content approach combines user experience, search optimization and copywriting to learn about the people a company serves - and adapt and iterate towards a marketing and communications strategy that supports them through their pain points, building a lasting relationship that converts (. and converts again as users return!). I\'m passionate about telling stories that connect to people and engage them in a company\'s mission.
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