Helen Keyes

About Helen Keyes

Sales Professional with 17 years of experience directing the activities of the sales team, providing leadership and motivation necessary to implement effective sales and marketing strategies and to maximize hotel sales/revenues. Develop and maintain relationships with key clients/accounts in all markets which include corporate, leisure, SMERF, government, associations and tour and travel. Develop and manages the department budget and monitor sales activities/performance to ensure actual sales meet or exceed established revenue plan; accurately reports variances/projections. Specialties: •Regional Director of Sales experience • Attention to details • Leadership & Communication skills • Computer, planning & organizational skills • Revenue Management

Experience

1. Complex Director of Sales

   Crestline Hotels & Resorts

   Apr 2016 — Present

   Manage a pre-determined number of key accounts/key prospects and other active accounts to ensure maximum yield in line with budgetary objectives. • Maintain valid call objectives and relevant action plans for each key account/key prospect and ensure all follow up is executed in a timely manner. • Proactively prospecting new accounts for the property, and following sales process through to convert into ‘producing’ accounts.• Take personal responsibility to ensure that Standards are maintained and that the system is utilized to its full capacity. • Maintain up-to-date activity and rate information for each account. • Understand and be in a position to action any group and events enquiries and ensure accurate hand over and follow up to Groups• Attend any trade fairs as a representative of the properties, ensuring that the quality image of the Hotel is portrayed, and that every opportunity is taken to promote the Hotel. • Take personal responsibility for understanding the Marketing plan and the required budgetary guidelines of the Hotel, to enable empowered decisions in all rate negotiations.•Actively participate in the annual Marketing Planning process as a support for the Regional Director of Sales, and to take responsibility for the compilation of competitor rate and product information, as indicated by the Regional Director of Sales.

Education

• Taylorsville High School

  Diploma, English

  1976 — 1979

• Jackson State University

  Associate, Paralegal, 4.0

  1994 — 1997