Helen Keegan
Assistant Vice President Professional Marketing - La Roche Posay, L’Oreal USA
- Role
- Assistant Vice President - Professional Marketing, La Roche Posay at L'Oréal
- Location
- Kingston, NY, US
- LinkedIn followers
- 500 followers
About Helen Keegan
Results-oriented marketing and education leader with a proven track record of developing and executing impactful strategies for beauty and skincare brands. Expertise in creating engaging learning experiences for diverse audiences, including health care professionals, sales teams, makeup artists, and consumers. Combines a data-driven approach with creative flair to achieve measurable results and drive brand growth. Passionate about fostering brand loyalty and empowering individuals through education.
Experience
Assistant Vice President - Professional Marketing, La Roche Posay
Feb 2023 — Present · NY, US
Dermatology, Oncology & PediatricsStrategic Marketing: Expertise across disease states and competitive landscape. Identifying opportunities for growth in brand share and developing compelling messaging delivered via Digital Media, Medical Visits and Omnichannel touchpoints. Product management: Effective new launch and existing franchise management within the medical space including sample management across national field teams. Event management and logistics: ensuring excellence in execution of brand presence at regional and national conferencesSales and Education collaboration and support: Cross functional partnership to support internal representatives and external partners to drive sales growth across multiple disciplines.
Education
Victoria University
Diploma, Make-up Artistry
2005 — 2006
Safecity Training Academy
Certificate IV, Training and Assesment
2011 — 2011
Maynooth University
Bachelor of Arts, English, History
1998 — 2001
The Make-up Biz
Advanced Electives, Make-up, Special Effects, Prosthetics
2007 — 2008
Maynooth University
Master of Arts, English Literature
2001 — 2002
Skills
- Bridal Showers
- Fashion
- Makeup Artistry
- Training and Assessment
- Styling
- Merchandising
- Retail Sales
- Makeovers
- Training
- Fragrance
- Commercials
- Fashion Shows
- Luxury Goods
- Television
- Runway
- Event Management
- Customer Service
- Retail
- Beauty Industry
- Film
- Photo Shoots
- Sales
- Skin Care
- Special Effects
- Management
- Cosmetics
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