Helen Ji

About Helen Ji

Creators shape culture and I help brands earn a place in it. With 12+ years across influencer marketing, social strategy, and brand partnerships, I build creator-led programs that drive real growth. I cut my teeth in fashion PR where storytelling is foundational to how you connect brands with their audience. Since then I\'ve worked across consumer lifestyle, sports and entertainment where I specialize in authentic creator strategy: identifying the right voices, developing platform-native ideas, and turning one-off activations into long-term partnerships. I’ve led award winning campaigns for brands like Reebok, Klarna, Patron, Warner Bros, Prime Video and Harris For President. I’m both strategic and hands-on, thrive in fast-moving environments and love building at the intersection of creators, culture, and conversation.

Experience

1. Head of Brand Partnerships

   Flighthouse Media

   Jul 2023 — Present · Los Angeles, CA, US

   Social & Influencer Strategy and Account lead for Harris for President, FX Networks, Prime Video, Paramount Pictures, Warner Bros. and CeraVe- Account lead on the Harris for President social campaign resulting in 646M+ total impressions inclusive of original Tiktok audio creations; Celebrity and influencer partnerships with Tinashe, Diplo, Lil Dicky and Flo Milli; custom CapCut and Meme content distribution on owned networks and a bespoke Fornite integration - Spearhead new business acquisition for Flighthouse\'s in-house social agency by pitching brand and entertainment clients with over $2.7M+ gross revenue booked- Lead account management and content creation for FX Network\'s Tiktok channel to grow their follower base from 400k followers to almost 1M+ followers within a year while maintaining an average ER of 8%- Negotiate brand partnerships for @retirementhouse by closing over $1.6M+ in deals with brands like McDonald\'s, Taco Bell, Impossible Foods, Hill\'s Pet Food, Pringles, Meta, Stanley Brand and Hulu- Spearhead the award winning digital marketing campaign for Prime Video\'s Ricky Stanicky film inclusive of social content creation, IG network distribution and an Only Fans activation stunt with John Cena which resulted 545M+ social impressions and earned media coverage in Complex, Barstool Sports, Men\'s Journal, The New York Post and more.

Education

• Boston University, College of Communication

  Bachelor of Science, Communication; Public Relations; Minor in Business Administration

Skills

• Press Releases
• Microsoft Office
• Public Relations
• Facebook
• Styling
• Event Planning
• Social Media
• Event Management
• Fashion
• Blogging
• Social Networking
• Cision
• Indesign
• Social Media Marketing
• Powerpoint
• Microsoft Excel