Helen Hartley
Lead Business Analyst @The Talent Collection
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WORK HISTORY
Lead Business Analyst @The Talent Collection
Leading the delivery of a next-gen CRM solution by translating complex requirements into actionable development instructions, grounded in Figma designs and aligned with business value. Partnering across design, development, and stakeholder teams to ensure clarity, feasibility, and impact.Development of AI features for client-facing interactions, enhancing personalisation, automation, and operational efficiency. Defining user stories and acceptance criteria for AI-driven document access, hallucination guardrails, and legal assurance.CRM Strategy & Execution Architecting CRM workflows and user journeys, which balance risk management, usability, and scalability. Driving backlog expansion with features for cross-site insights, auditor briefings, and marketplace interrogation. Writing Epics, Features, and User Stories in Azure DevOps (ADO), ensuring traceability and testability. Collaboration with developers to align technical implementation with strategic goals and user experience.Designing features for audit trails, resource role assignment, and automated subcontractor workflows. Ensuring compliance and transparency across CRM interactions and data flows.
EDUCATION
TetraMap International
Facilitator, Business and Social Skills
Loretta Douglas Training and Coaching
Practitioner of , Neuro Linguistic Programming and Coaching
Manchester College of Arts and Technology (MANCAT
CIM Certificate in Marketing, Certificate in Oral Communication
Alison
Diploma of Education, Change Management
SPOCE Project Management Ltd
PRINCE2, Project Management
The Blue Coat School Oldham
GCSE's, 7 GCSE's including Maths and English
ITonlinelearning
Business Analysis Fundamentals, Business Analysis
Loretta Douglas Training and Coaching
NLP Coach
Sight & Sound Education Ltd., Manchester
National Vocational Qualification, Business Administration and Management, General
SKILLS
ABOUT HELEN HARTLEY
I am an experienced Lead Business Analyst with a proven track record in supporting transformation projects, including digital, pharmaceutical, LIMS, life sciences, healthcare, and construction. As a qualified coach, NLP practitioner, TetraMap facilitator, and with an inherent interest in others, I’m a natural people person. Skilled in full suite of business analysis techniques, coaching teams, and delivering strategic change. Adept at working in fast-paced environments with multidisciplinary groups to achieve service improvements, efficiency gains, and better outcomes for communities. My varied experience in the public and private sector demonstrates my ability to pivot and adapt, no matter the client or their field.
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