Helen Franks
Vice President, Marketing - Higher Education @Pearson
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WORK HISTORY
Vice President, Marketing - Higher Education @Pearson
GB
Responsible for creating and delivering Pearson’s Higher Education marketing strategy, I’m redefining our brand positioning, creating clear, insight-based product propositions, and building the team and mindset to deliver marketing excellence across the US, UK, Europe, Asia and MEA.
EDUCATION
University of the West of England
BA (Hons) Marketing, Business, Management, Marketing, and Related Support Services
ABOUT HELEN FRANKS
Great marketing comes from a bold strategy, a clear structure, and an empowered team. An advocate for the customer voice, I guide teams to create compelling global brand strategies grounded in storytelling, insight, and commercial priorities.From delivering bold strategy changes at Dyson to reconnecting with the emotion of learning in my current role at Pearson, my focus is on delivering real, measurable growth and redefining what marketing can achieve within a business. Meaningful, sustainable transformation is only possible when you bring your team with you. Everyone deserves the opportunity to succeed, and I work to build positive, diverse teams where people feel empowered to do their best work. A regular Drum Awards judge, I’m always open to ways I can support the wider marketing community and break down barriers to entering this brilliant field. For speaking and media opportunities, feel free to get in touch via direct message.
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