Helen Forte

Sales Associate @Michael Kors

Created a new role in 2017 based on digital client outreach. Analysis demonstrated 16-21% of clients contacted came to the store and made purchases. This role was then made permanent o Create digital content (including copywriting and photos) consistent with the brand to promote new/current collections and in store private events for VIP Clients at Sawgrass outlet store o Implementing outreach systems throughout the district (18 stores) to conduct digital client outreach to top clients and developing strategies for content with each manager o Create digital content for lifestyle stores using tablet tools and copywriting for client marketing emails o Report in weekly manager meetings on client outreach strategies and progress o Manage store Instagram account @mksawgrassmills, including creating posts and managing DMs o Developed client appointment tracking and results system at the store level • Top sales performer • Trained new sales associates on sales floor, providing comprehensive feedback